COHO a casualty of bad business model

February 3, 2011
It's over, dawg, over!

It's all going down, down, down.

It’s official. Company of Heroes Online, popularly known as “COHO,” is dead and all servers will cease operating on March 31, 2011. Sadly, all your Commanders, items, records, ranks and so forth shall disappear into the void.

For some reason, the imminent sweeping away of Hosni Mubarak before a tidal wave of wrath from the Egyptian street seemed appropriate to me as supporting imagery (left). I guess it’s time to overhaul the Rifles Ready! banner yet again.

Actual money spent on COHO cash, which were the real meat on the bones of this free-to-play experiment, will usable until March 31. One hopes they will make all the overpowered items and units available now for purchase, to console folks who actually spent real cash on COHO cash.

Don’t kid yourself — COHO really is dead, despite corporate Relic puffery in the form of noises such as “After an exciting period of operating and testing, we will be closing the Open Beta on March 31, 2011 to evaluate the next steps for the Company of Heroes series.” Translation: This shit didn’t make us any fracking money.

Who didn’t see this coming? The free-to-play model is a simple one, built on microtransactions, where gamers would pay tiny amounts of money for non-tangible products that enhance the free experience. Ask yourself, honestly, if you were ever seriously tempted to spend a dime on your COHO experience. The complete rant, plus an update on the future of this blog, may be found below the fold. Read the rest of this entry »